Sean Maddox, Salvation Army

Posted By Eddie Villarta

After a career in international development, Sean recently joined the Salvation Army when he discovered that he really wanted to spend more of his time working with people and telling stories. He is now working as a regional manager for public relations and development.

Sean is convinced that the way to create great exposure for your brand (in this case, the Salvation Army) is to tell engaging stories. Prospective supporters tire quickly of facts and figures, but will warm up quickly if you tell a story that captures their attention and makes an emotional connection. To illustrate this point, Sean showed a Dodge ad that aired during the 2012 Super Bowl and told the story of farming life, with Dodge very subtly in the background. The ad is credited with increasing Dodge sales by 24%.

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